Questions:

• Would our Financial Institutions and their customers be willing to do their banking tasks using their voice via the Amazon Echo?
• What kind of features make sense in this environment?
• What are the design principles and best practices to be used in the voice channel?

My Role:

My role was to kick off the initial user research which included customer interviews, empathy mapping, customer journey mapping and early prototyping.  Through our findings during the initial research phase design principles began to emerge which in turn led to the first iterations of the product. I also created logical flows and provided design documents on how to visual the script which would aid in the development.

Skills Used:

Deep Customer Empathy, User Research, Wireframing, Visual Design, Logical Flows, Prototyping, User Testing